Marvel has released a new app in the Apple Store that is meant to reach out to a more global audience. Entitled the “Global Comic App,” it will allow users across the world to read past and current Marvel comics that have been translated into twelve different languages: Chinese (Simplified), Chinese (Traditional), Japanese, Korean, Spanish, French, Russian, Hindi, German, Italian, Portuguese and Hebrew. Kristin Vincent, Vice-President of Digital Products for Marvel explained why this app is great for reaching a new and broader audience:
Marvel has incredible fans all around the world, and we’re excited to bring digital comics to their mobile devices in their native languages. This partnership with iVerse allows us to introduce Marvel’s rich history of action-packed stories to new audiences worldwide who want to know more about the Avengers, Spider-Man, Wolverine and the rest of the vast Marvel Universe.”
Apple feels the same way too, and Michael Murphey, CEO of iVerse (the people behind the app at Apple), had this to add:
“At iVerse, we believe that there is an unprecedented opportunity to expand readership by providing content in readers’ native languages. We are lifelong fans of Marvel – their characters and their content. It’s truly an honor to be able to partner with them to bring this spectacular content to the world on as many platforms as possible.”
The Marvel Global Comics App is available now for purchase.
What are your thoughts on Marvel going international with its books? Are you an international reader yourself? Leave your thoughts in the comments below.